Need Guidance?

What Would a Buyer Actually Pay for Your Business?

Probably less than you think. And the gap is fixable — if you start now.

You Built a Business. But Would a Buyer Write a Check for It?

After 20 years and hundreds of closings, we’ve seen the same pattern:

An owner walks in expecting $2M. We look at the numbers and the structure. The real number is $1.2M.

Same revenue. Same clients. Same market. So why the gap?

Because the business can’t run without them.

Every decision goes through the owner. Every client relationship depends on them. The processes live in their head. Nothing is documented. Nothing is transferable.

A buyer looks at that and does one thing: discounts.

30–50% below what the owner expected. Not because the business is bad. Because the business is a job the owner happens to own.

Close the Gap in 12 Months

Exit-Ready in 12 Months is a structured group coaching program that takes your business from owner-dependent to buyer-attractive.

You start with your real number.

Every participant gets a formal BBS business valuation at 25% off ($3,000 vs. $4,000). No guessing. No wishing. A real, independent number.

Then you spend 12 months moving it.

Reducing owner dependency. Documenting processes. Diversifying revenue. Building a growth story that would survive a buyer’s scrutiny.

By Month 12, you don’t just know what your business is worth. You’ve made it worth more.

What Happens When Business Owners Do This Work

These are real results from real owners who went through David’s coaching:

143%+ revenue growth — solopreneur to $1.7M+ with a full team running operations
152% of prior year’s total revenue — in a single quarter. On track for $3M+
10 consecutive months of record-breaking revenue, starting Month 7
$100K–$150K in additional annual revenue for one executive from a single strategic shift
Founder left the country for weeks during a crisis — zero planning, zero warning. Business kept running. Projects moved. Revenue came in.

That last one is the real proof. When your business runs without you, that’s not just freedom. That’s an asset a buyer would pay for.

WHAT YOU GET

THE ROI Math

Everything Included

Formal BBS business valuation at 25% off
24 group coaching calls (2nd and 4th Tuesdays, 2 PM MT, 90 min each, via Zoom)
12-factor Exit-Readiness Scorecard — your before-and-after proof
WhatsApp community for accountability and support between sessions
Introductions to M&A attorneys and CPAs with transaction experience
All frameworks, worksheets, and tools included

10 seats per cohort. David McIlwaine leads every call.

The ROI Is Hard to Argue With

On a business with $150K in SDE:

The program costs $12,000. Even the most conservative scenario is a 6x return.

And that’s just the exit math. The operational improvements — documented processes, reduced dependency, diversified revenue — make your life better whether you sell or not.

WHAT YOU GET

Everything Included

Formal BBS business valuation at 25% off ($3,000 vs. $4,000)
24 group coaching calls (2nd and 4th Tuesdays, 2 PM MT, 90 min each, via Zoom)
12-factor Exit-Readiness Scorecard — your before-and-after proof
WhatsApp community for accountability and support between sessions
Introductions to M&A attorneys and CPAs with transaction experience
All frameworks, worksheets, and tools included

10 seats per cohort. David McIlwaine leads every call.

THE ROI Math

The ROI Is Hard to Argue With

On a business with $150K in SDE:

The program costs $12,000. Even the most conservative scenario is a 6x return.

And that’s just the exit math. The operational improvements — documented processes, reduced dependency, diversified revenue — make your life better whether you sell or not.

YOUR Expert Coach

David McIlwaine

5x founder. Fortune 500 sales leader. CRO. Helped build a company from $20M to half a billion — including IPO, PE investment, Fortune 500 M&A. 30+ years of building, scaling, and rebuilding.

David’s clients get results: 143%+ revenue growth. 152% of prior year revenue in a single quarter. 10 consecutive months of record revenue. A business that kept running when the founder left the country during a crisis. The results speak for themselves.

Not coaching from a textbook. Coaching from 30+ years on both sides — building, losing, and rebuilding.

INVESTMENT & Pricing

Program Investment

Full program value: $16,000. Cohort 1 founding members save 25%.

Paid-in-Full: $12,000 total — best value (saves $600 vs. monthly)
Monthly: $3,000 upfront + $800/month for 12 months ($12,600 total)

Cohort 1 launches June 9t. 10 seats. Founding member pricing will not be offered again.

Ready to find out your real number?

Book a free 15-minute call with David. No pitch. Just a straight conversation about where your business is and whether this program would help.