Conventional Loans in Business Sales
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Michael Nuanes

Managing Broker, Principal at Business Brokerage Services

Unlocking Success: The Power of Conventional Loans in Business Sales

In the world of business sales, the choice of financing can significantly impact the outcome of a deal. Our latest case study delves into the successful sale of a gas station in southern Colorado Springs that included commercial real estate, a rarity in Colorado, where conventional loans played a pivotal role. Let’s explore the details and discover how conventional loans in business sales can be a game-changer.

A conventional loan is a type of mortgage that is not insured or guaranteed by the government, typically offering competitive interest rates and terms. This case study explores the intricacies and benefits of choosing conventional loans in business sales. This article provides an in-depth exploration of the entire process, from the pre-sales process to closing, shedding light on the efficacy of this financing approach.

Key Takeaways

  • Conventional loans in business sales offer flexibility, larger loan amounts, and fewer restrictions, making them an attractive choice for business acquisitions.
  • When preparing a business for sale, accurate valuation and comprehensive documentation are essential.
  • Effective marketing can attract potential buyers rapidly, increasing the likelihood of a successful sale.
  • Negotiation and deal structuring are critical phases, and the choice of financing method can significantly impact the transaction.
  • Challenges, such as limited financial statements, can be addressed creatively to keep the deal on track.
  • Closing a business sale involves a complex and coordinated process, akin to a juggling act.
  • Post-sale support is vital for a smooth transition and achieving the goals of both the buyer and seller.
  • The impact of a business sale can be transformative, benefiting both the seller and the buyer. Business growth post-sale is a positive indicator of a successful acquisition.

Discover how a seasoned brokerage firm navigated the challenges, facilitated a smooth transition, and ultimately delivered exceptional results. Whether you’re a prospective seller, buyer, or an industry enthusiast, this case study offers valuable insights into the world of business sales and financing.

The Power of Conventional Loans in Business Sales

Conventional loans are a robust financing option in the world of business sales, known for their flexibility and wide range of applications. They provide buyers with the freedom to secure a business without the restrictions often associated with other loan types. Here’s why they can be a game-changer in business acquisitions:

  • Flexibility: Conventional loans in business sales offer a high degree of flexibility in terms of the types of businesses they can finance. They aren’t limited to specific industry niches, making them suitable for a wide range of businesses, including gas stations.
  • Larger Loan Amounts: Conventional loans generally allow for larger loan amounts. This is especially advantageous for buyers looking to acquire businesses with substantial valuations, like the $800,000 gas station in our case study.
  • Fewer Restrictions: Unlike some government-backed loans, conventional loans in business sales or otherwise, typically have fewer restrictions and requirements, allowing for a smoother and more efficient financing process.

Case Study: Gas Station located in Southern Colorado Springs


The subject of our case study is a gas station located in Southern Colorado Springs, known for its strategic location that ensured a steady flow of customers and its inclusion of commercial real estate, a rarity in the Colorado market, providing stability and potential for future property value appreciation.

Choosing the right brokerage firm was a crucial step, and the seller opted for Business Brokerage Services with over 16 years of experience in selling gas stations, instilling confidence in their capabilities. Moreover, the brokerage firm’s reputation for actively helping sellers find suitable buyers played a significant role in their selection, going beyond mere listing to guide the seller through the entire process.

The Pre-Sale Process

In the pre-sale process, the Business Brokerage Services determined the business’s value by primarily assessing its financials, a common practice for gas stations, often based on annual cash flow and a multiplier typically 2 to 3x, with multiples varying in the market. To prepare the business for sale, they initiated a series of steps, including business valuation, securing a listing agreement, and commencing the marketing phase. This encompassed creating an Offering Memorandum containing crucial business details, such as address, financials, demographics, and employee status, which was subsequently distributed across 4-5 websites.

However, a notable challenge arose during this preparation phase – the business had only 1.5 years of financial records, making it a tough candidate for SBA loans. Consequently, the buyer opted for conventional loans in business sales and real estate, which offered a viable financing solution.

Marketing the Business for Sale

In the marketing phase, Business Brokerage Services employed a multi-pronged approach to showcase the business for sale. They strategically listed it on various platforms, including their own website and popular business sale websites such as,,, and, ensuring maximum visibility to potential buyers. While there were no unique or unconventional strategies employed for this particular case, the combination of online listings and the business’s appealing attributes worked effectively. 

Remarkably, it took less than 24 hours to attract potential buyers, underlining the attractiveness and market demand for this gas station business. This swift response underscores the importance of a well-executed marketing strategy in expediting the sale process.

Negotiation and Deal Structuring

In this phase, they facilitated the process with a straightforward approach. The buyer initiated the negotiation by making an offer, which was then presented to the seller for consideration. The seller responded with a counteroffer, which, once accepted by the buyer, led to the drafting of the offer. This process culminated in both parties signing the agreement and finalizing the deal.

The terms of the deal were notably structured as a conventional loan, where the buyer provided a 20% down payment. While the deal’s structure was not unique in this case, it demonstrated the effectiveness of conventional loans in business sales, offering a viable financing option for both parties involved. This conventional loan provided the necessary financial support without requiring an all-cash transaction, owner financing, or earn-outs, making it a practical choice for the sale.

Challenges and Resolutions

The case study faced minimal obstacles during the negotiation and due diligence process, with the most notable challenge being the absence of financial statements spanning three years. This scarcity required creative solutions to ensure the deal’s smooth progression. Another critical juncture occurred when the initial conventional lender expressed reluctance to finance a gas station. This situation highlighted the significance of adaptability and perseverance in surmounting potential setbacks. The resolution came through the discovery of a second conventional lender, ultimately securing the financing necessary for a successful business acquisition. These experiences underscore the importance of flexibility and resourcefulness in navigating the complexities of business sales.

Closing the Deal

The process leading to the deal’s closure was a complex and carefully orchestrated sequence. It began with the signing of the purchase agreement, followed by a thorough due diligence process and equipment inspection, when necessary. A critical step involved introducing the buyer to the bank for financing. Addressing licensing requirements, including sales tax, was also pivotal.

This intricate process resembled a juggling act, with multiple elements requiring precise coordination. To ensure a smooth transition for both the buyer and seller, Business Brokerage Services played a key role. They provided the buyer with the necessary resources and information for a seamless start, avoiding any last-minute issues. Furthermore, a two-week training period post-sale ensured a successful transition and the attainment of their respective goals. This approach highlighted the importance of a well-structured transition plan in achieving a prosperous business sale.

Post-Sale Process

After the successful sale, Business Brokerage Services continued to offer extensive support to the buyer. Their vast referral network covered various needs, from credit card processing to insurance, ensuring comprehensive assistance for clients. The seller’s feedback was overwhelmingly positive, describing the experience as seamless and pleasant. This endorsement underscores the firm’s commitment to facilitating a smooth post-sale process, highlighting its essential role in the world of business sales.

Results and Impact

The gas station sale significantly benefited the seller, granting them more time with family and enabling a move to a new state, marking a successful transition in their professional journey. On the other hand, the acquisition had a profound impact on the buyer’s life, leading to substantial wealth accumulation and financial security.

The post-sale business performance witnessed an impressive 15% increase in sales compared to the previous owner’s results. These outcomes underscore the positive results of effective business sales strategies and financing choices, aligning with desired financial and lifestyle goals.


  • Seller’s Testimonial

We had a truly pleasant and smooth experience working with Business Brokerage Services. Their expertise and commitment ensured that all the elements aligned perfectly, making our business sale a seamless transition. The result has allowed us more time with our family and the freedom to move to a new state. We are immensely grateful for the support and guidance they provided.

  • Buyer’s Testimonial

Our experience with Business Brokerage Services has been nothing short of outstanding. Thanks to their expertise, we’ve achieved an extraordinary level of wealth and financial security through our business acquisition. It has granted us and our family a comfortable and worry-free lifestyle. We couldn’t be happier with the results and the support we received throughout the process.

Fueling Success through Conventional Loans in Business Sales

The case study of the $800k gas station sale in Southern Colorado Springs, funded through a conventional loan, showcases the power of this financing approach in business sales. From valuation to closing and beyond, it demonstrates that choosing the right financing method is crucial for a successful transaction. Whether you’re a seller looking to maximize your business’s value or a buyer seeking a strategic investment, this case study offers valuable insights into the world of business sales and financing.

Ready to embark on your journey in business sales with the guidance of experts? Contact Business Brokerage Services today to explore your options and make informed decisions. Your success story awaits. 

Can I use a conventional loan to purchase any type of business?

Conventional loans offer a high degree of flexibility and can be used to purchase a wide range of businesses. They are not limited to specific industries, making them suitable for various business types. However, the approval of a conventional loan depends on factors like your creditworthiness, the financial stability of the business you’re acquiring, and your down payment capability. It’s essential to work with financial experts who specialize in business acquisitions to navigate the process successfully and determine if a conventional loan is the right fit for your specific business purchase.

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